On 17 November we put design and sustainability on the agenda. The future is about taking more responsibility – using both head and heart to make business decisions. At this seminar you will be inspired by some of the world’s top forward thinkers who know how to turn ideology into responsible and profitable business.
Setting the bar high and working long term is essential to reach the top. Using design is important in a holistic perspective to come up with better solutions that make businesses, the environment and people prosper.
The seminar kicks off with Rick Ridgeway, VP Environmental Affairs, from Patagonia as great inspiration – and continues with a diversity of brands and speakers on the wonderful role and possibilities design and product development can play in sustainability. We are launching the “Oslo Manifesto”: the 17 UN Sustainable Development Goals as The ultimate Design Brief in cooperation with Alan Atkisson, emphasizing that design can be powerful tool in helping the world become a better place with peace and prosperity for all.
To earn the reputation as role model
No other country in the world can top Norway’s sales on sports equipment and clothing per capita. Norwegian consumers are becoming more and more aware of the environmental challenges and fair trade. Norwegian brands have substantial market shares both in Norway and abroad, and many startups are following. One thing they all have in common is the desire to create great nature and outdoor experiences. There are many reasons why the Norwegian industry can be a role model for sustainability, but this position is only earned through continuous hard work.
On 17th of November we welcome the design, sports and outdoor industry to join forces and find solutions to future challenges for business, society and the environment. Everyone else with an interest in design, sustainability and innovation are of course welcome too!
Program
The seminar will be held in English, and the program will be updated leading up to the event.
09.00 – 13.00
Welcome!
Knut Bang & Jannicke Hølen, Senior Advisors, DOGA Norwegian Centre for Design and Architecture &
Kjersti Kviseth, Lifecycler, 2025 Design
Let my people go surfing – design principles for the best ride!
Rick Ridgeway, VP Environmental Affairs, Patagonia
Maximum experience. Minimum impact. More fun.
Eva Karlsson, CEO, Houdini Sportswear
Walking the talk – when theory and practice meet
Mario Schlegel, Head of Design & Oliver Korden, Head of Footwear Division, VAUDE
Global goals, big breakthroughs and parachuting cats
Alan AtKisson, Founder & CEO, AtKisson Group / 17goals.org
Long life and happiness
Kjersti Kviseth, Product Designer & Lifecycler, 2025 Design
Carbon & wood & love
Endre Hals, Founder & Industrial Designer, Evi Skis
13.00 – 14.00 Lunch@DOGA the Nor vegan way
14.00 – 18.00
Since 1929: Stretching towards quality, function, design & sustainability
Brad Boren, Director Innovation & Sustainability, Norrøna
Design-driven innovation for wearable technology
Anne Prahl, Research, Trend and Design Consultant, Concept +Design
Design for minimum footprints – snowshoe innovations made in Norway
Christian Brunsvig, Co-Founder/CEO & Ketil Winther Løkke, Co-Founder/Brand Director, Fimbulvetr
Sport & Outdoor – a business network for solving wicked problems
Simen Knudsen, Business Architect, Æra Strategic Innovation
Forward Talking!
18.00 – 19.00 Beer & snacks
